Specialist - Marketing Jazeera Airways

Specialist - Marketing (Emerging Markets)

The Specialist Marketing (Emerging Markets) is responsible for customer engagement, retention, and loyalty-building strategies through email, push notifications, referral marketing, and co-branded campaigns.

This role ensures effective communication with Jazeera Airways' customer base, driving higher repeat bookings and customer lifetime value (CLV)

Responsibilities and Duties:

Lifecycle & Engagement Marketing

• Develop and execute personalized email marketing, push notifications, and SMS campaigns.
• Implement customer segmentation and behavior-triggered communication strategies to optimize engagement.
• Track and optimize email open rates, click-through rates (CTR), and retention KPIs.

Loyalty & Co-Branded Partnerships

• Manage collaborations with banks, payment providers, and travel partners to drive customer acquisition and retention.
• Develop co-branded promotions with credit card companies, e-wallets, and financial institutions.
• Oversee referral & affiliate marketing programs, tracking performance and ROI.

Data-Driven Optimization & Performance Tracking

• Analyze customer engagement trends, optimizing retention strategies based on insights.
• Work closely with the analytics and digital marketing teams to refine secondary marketing efforts.
• Provide reports on campaign performance, customer behavior, and loyalty program effectiveness.

Requirements and Qualifications:

• Bachelor s or Master s degree in Marketing, Digital Media, Business Administration, or a related field.
• 5+ years of experience in email marketing, customer lifecycle management (CLM), or loyalty marketing.
• Proven track record in CRM tools (Adobe Campaign, MoEngage, Braze, WebEngage, etc.).
• Experience in affiliate marketing, partnerships, and referral programs.
• Strong understanding of customer segmentation, A/B testing, and lifecycle marketing strategies.