Social Media Manager

Rize

What will you be doing?

• Content Creation & Innovation
  • Develop fresh, innovative video concepts, reels, and visuals tailored for each platform (Instagram, TikTok, X, LinkedIn, Snapchat).
  • Generate bold creative ideas that resonate with Saudi tenants, landlords, and partners.
• Trendspotting & Virality
  • Actively monitor and chase trending topics, formats, and memes to keep Rize s content timely, viral, and culturally relevant.
• Community Building
  • Grow and manage online communities, responding to comments and messages with authenticity and speed.
  • Foster trust, loyalty, and engagement with followers.
• Channel Management
  • Own all Rize social media accounts end-to-end (content calendar, posting, moderation, analytics).
  • Ensure effective, professional, and culturally aligned communication with targeted channels and audiences.
• Organic Growth
  • Design and execute strategies to expand reach and engagement without relying heavily on paid ads.
  • Experiment with new formats, hashtags, and partnerships to increase visibility.
• Collaboration
  • Work closely with sales and product teams to align campaigns with product launches, customer stories, and business goals.
  • Translate complex fintech proptech concepts into simple, relatable social narratives.
• Analytics & Optimization
  • Track performance KPIs (engagement, reach, community growth, conversions).
  • Continuously refine strategies based on data insights.

Best Practices for This Role:

• Keep content authentic, localized, and relatable for Saudi audiences.
• Balance educational content (explaining RNPL and Ejar benefits) with entertaining and viral formats.
• Maintain a consistent brand voice while adapting tone per platform.
• Use a content calendar to ensure regular posting, with flexibility to jump on trends.
• Prioritize short-form video (TikTok, Reels, Shorts) as the main growth driver.
• Engage daily with followers to nurture community trust.
• Collaborate with influencers and brokers to extend reach and credibility.