Social Media Executive

Confidential Company

Key Responsibilities:

· Develop, implement, and manage social media strategies aligned with marketing objectives.

· Create, curate, and schedule engaging content (text, images, videos) for platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.

· Monitor social media channels and respond to comments, messages, and inquiries promptly and professionally.

· Analyze social media metrics and generate reports to track performance and improve engagement.

· Collaborate with marketing, PR, and creative teams to produce compelling campaigns and promotions.

· Stay up-to-date with the latest social media trends, tools, and best practices relevant to the Dubai market.

· Manage paid social media advertising campaigns and optimize for maximum ROI.

· Support influencer outreach and partnerships to expand brand reach.

· Maintain brand consistency in tone, style, and messaging across all channels.

Requirements:

· Bachelor’s degree in Marketing, Communications, or a related field.

· Proven experience as a Social Media Executive or similar role, preferably in Dubai or the MENA region.

· Strong knowledge of social media platforms and their respective audiences.

· Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

· Excellent written and verbal communication skills in English; Arabic language skills are a plus.

· Creative mindset with attention to detail and ability to work independently.

· Strong analytical skills to interpret social media data and generate insights.

Ability to work under tight deadlines and manage multiple projects simultaneously