Social Media Buyer

Client of Talentmate

A Social Media Buyer specializing in Lead Generation is a crucial role within digital marketing teams, focusing on acquiring, nurturing, and converting leads through paid social media campaigns. As a Social Media Buyer, you will be responsible for strategizing, implementing, and optimizing social media ad campaigns across various platforms to generate high-quality leads. This role demands a blend of creative and analytical skills to craft compelling advertisements that not only capture the attention of the target audience but also drive measurable results in the form of leads that convert to business growth. Successful candidates for this position will have a deep understanding of social media trends, audience targeting, and data analysis, ensuring that all campaigns are aligned with business objectives and yield the highest return on investment.

Responsibilities

• Develop and execute lead generation strategies across social media platforms.
• Collaborate with marketing teams to align social media campaigns with broader objectives.
• Perform audience analysis to effectively target potential leads and improve precision.
• Create, manage, and optimize social media ad campaigns for lead acquisition.
• Monitor and adjust budgets for social media campaigns to ensure competitive spending.
• Analyze campaign performance data and report on key metrics and KPIs.
• Identify trends and insights to optimize spending and performance based on data.
• Write engaging advertisement content tailored to specific social media platforms.
• A/B test different ad creatives and landing pages for performance improvement.
• Stay updated with emerging social media platforms and industry best practices.
• Maintain communication with ad platform representatives to resolve any issues.
• Provide insights and recommendations based on analytics to improve future campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience in social media buying and lead generation campaigns.
• Strong analytical skills with the ability to interpret performance data effectively.
• Demonstrated experience with platforms such as Facebook Ads, LinkedIn Ads, etc.
• Solid understanding of digital marketing concepts and best practices.
• Excellent written and verbal communication skills for effective team collaboration.
• Proficiency with analytics tools and familiarity with CRM systems is preferred.