Social Media Ads Specialist

Scale Army

Employer Active

Posted 11 hrs ago

Experience

1 - 3 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview
Our client is seeking a results-driven Social Media Ads Specialist to manage day-to-day paid media channels, including Meta, TikTok, and other platforms, while driving strategy and optimization. The ideal candidate has deep Paid Social expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities

  • Campaign Execution & Optimization

    • Execute and optimize paid social campaigns across Meta, TikTok, and other relevant platforms
    • Build ads and campaigns to acquire new customers
    • Develop and maintain a rolling test-and-learn roadmap across paid social, including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer/messaging strategy

  • Creative Collaboration

    • Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content
    • Provide strategic direction and feedback to creative partners, including external agencies and in-house teams
    • Conduct creative testing and optimize based on platform best practices

  • Analysis & Reporting

    • Analyze campaign results and creative performance to drive insights and future planning
    • Communicate results, trends, and insights clearly to internal stakeholders and leadership

  • Platform & Industry Engagement

    • Build and maintain strong relationships with platform ad partners to gain access to alpha/beta tests and emerging product opportunities
    • Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends
    • Additional Paid Marketing responsibilities as needed

What Success Looks Like

  • Execute and optimize paid social campaigns that drive measurable growth and customer acquisition
  • Maintain a robust test-and-learn roadmap that continuously improves performance across platforms
  • Deliver actionable insights through thorough analysis of campaign and creative performance
  • Collaborate effectively with creative and cross-functional teams to produce high-performing campaigns
  • Stay ahead of platform trends, emerging features, and industry best practices

Desired Candidate Profile

Qualifications

  • Experience
    • Bachelor s Degree in Business Administration, Marketing, or related field experience
    • 1 2+ years of experience managing Meta and TikTok Ads in ecommerce, preferably with agency or in-house.
    • Expertise with Meta Business Manager and TikTok Seller Central
    • Proficiency with Shopify
    • Experience optimizing creative strategy
    • Experience in a start-up or growth company preferred
    • Ability to efficiently manage and prioritize multiple projects with cross-functional teams
    • Detail-oriented, organized, and strong follow-through
    • Strong time management skills and sense of urgency
  • Skills
    • Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments
    • Strong oral and written communication, interpersonal capabilities with internal and external partners
    • Natural problem solver with positive attitude
    • Unquestionable ethics
    • Passion for the wellness community and herbal medicine with vision for innovative consumer connections

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Social Media Ads Specialist

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Scale Army

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

https://jobs.ashbyhq.com/Scale%20Army%20Careers/70aeb75d-995e-43dd-9d88-59e654b69bd6