Senior Sales Specialist

K Line Europe

Key Responsibilities:

• Sales Development & Customer Acquisition
• Proactively engage, and convert new business opportunities within assigned customer segments (e.g., orthodontic labs, DSOs, aligner brands, private practices).
• Leverage AI-powered lead generation tools to build and maintain a strong sales pipeline.
• Execute targeted outreach through email, phone, and virtual meetings, adapting the approach to different cultural and regional needs (Europe, U.S.).
• Deliver professional presentations, proposals, and commercial offers that address customer pain points and highlight the unique value of K Line s OEM aligner solutions.
• Filter and validate mass lead generation data to ensure that only leads matching the exact customer type and qualification criteria are prioritized, avoiding wasted effort.
• Log and document all leads, contacts, and customer interactions within the CRM system to ensure full visibility and accurate tracking from lead through to activation and onboarding.
• Oversee the entire sales cycle from lead qualification, engagement, and negotiation through to initial onboarding and achievement of agreed customer volumes.
• Once customers reach steady submission levels, ownership transitions seamlessly to the Customer Experience team for long-term relationship management.

• Account Management & Relationship Building
• Act as the primary commercial contact for assigned accounts, building long-term relationships with C-level and Director-level stakeholders.
• Conduct regular check-ins, reviews, and performance updates to strengthen trust and loyalty.
• Serve as a trusted advisor, positioning K Line as a strategic growth partner rather than just a supplier.

• KPI Achievement & Reporting
• Consistently meet and exceed KPIs, including:
• Number of potential customers contacted
• Meetings booked
• Pricing Proposals sent
• Conversion rates and revenue growth
• Provide accurate weekly and monthly reporting of progress, pipeline health, and forecasting

• Cross-Functional Collaboration
• Work closely with Customer Success to ensure a smooth onboarding experience for all new clients.
• Collaborate with the Marketing team to develop and finalize customized packaging and branding solutions for private-label clients.
• Partner with the Production and Treatment Planning teams to ensure commercial promises align with operational capabilities.

• Market Intelligence & Strategy
• Continuously monitor competitor activities, industry trends, and emerging aligner brands.
• Provide feedback and market insights to shape K Line s commercial strategy, pricing models, and service enhancements.
• Identify upselling and cross-selling opportunities within existing accounts