Senior Public Relations Manager
Somabay
Posted on 9 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- Build and execute the integrated PR strategy (corporate, destination, lifestyle, and hospitality).
- Lead media relations: develop story angles, pitch to tier-1 outlets, manage interviews, and serve as spokesperson when needed.
- Oversee press office operations: press releases, media kits, FAQs, talking points, bios, and Q&As.
- Manage reputation & issues/crisis communications: scenarios, holding statements, rapid response, and monitoring.
- Drive thought leadership for executives: op-eds, panels, speaker opportunities, awards.
- Orchestrate PR activations and events: FAM trips, launches, partnerships, and community initiatives.
- Align with digital & content teams on social storytelling and always-on coverage.
- Establish measurement framework (share of voice, sentiment, reach, message pull-through) and report PR ROI.
- Manage PR budget, agencies, and vendor partners; negotiate deliverables and SLAs.
- Coach and develop the PR team; foster strong collaboration with Marketing, Destination Operations, and HR (internal comms).
Desired Candidate Profile
Qualifications:
- Bachelor s degree in Communications, PR, Journalism, Marketing, or related field.
- 10 12 years of progressive PR/communications experience (agency and/or in-house), including team leadership.
- Proven media network across Egypt and the region; experience with lifestyle/travel/hospitality is a plus.
- Strong crisis/issue management track record and executive counseling skills.
- Exceptional writing (Arabic & English) and storytelling; confident spokesperson.
- Data-driven mindset with comfort in media monitoring and analytics tools.
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Senior Public Relations Manager
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