Senior Product Specialist, Neurology, Rare Disease Astrazeneca Pharma India Ltd.

What you ll do

• Engages HCPs in dialogue to effectively promote the knowledge about rare disease medicines value proposition, benefits of approved indications, product efficacy/safety profiles and treatment protocols to support on-label prescribing for appropriate patients, using science-driven balanced messages and the appropriate mix of tools and channels both face-to-face and digital. Pro-actively identifies new patient/patients on therapy targets
• Consistently achieve or exceed sales objectives in the assigned region including accurate and timely tracking and reporting of sales activities
• Demonstrates strong in-depth clinical, technical, and scientific knowledge in relevant disease states and product mechanisms of action
• To improve the identification and diagnosis of patients and manage the market development objectives, strategies, tactics, and action plans within the stated territory.
• Ensure achievement of the following three key imperatives and performance measures:
  • Increase disease awareness with key target groups
  • To work with healthcare professionals to identify and test high risk patients for the relevant diseases
  • Establish a key opinion leader (KOL) network
• Identify and develop KOLs within the territory
• Liaise with cross-functional medical, marketing, market access and diagnostic teams to develop long-term relationships and advocacy with KOLs, HCP accounts and other appropriate external stakeholders
• Organizes workshops and other educational events to facilitate knowledge sharing among relevant HCPs.
• Works with Sales Manager and/or Franchise Manager to develop and implement a strategy and actions to meet promotional objectives
• Manages allocated budge
• Share s insights and information to strengthen brand positioning, promotional efforts, access to treatment etc.
• Ensures rare disease products are optimally utilized in line with national/local guidelines and the product license
• Demonstrate business ethics and ensure active respect of values, business ethics, local laws, policies, and Marketing procedures. Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
• Other duties within the position s scope, as assigned by Line Manager