Senior Product Marketing Manager, Institutional
OKX
Employer Active
Posted on 16 Sep
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Experience
10 - 15 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategic Product Positioning
- Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
- Adapt global house messaging to local market needs
Sales Enablement:
- Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns.
- Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized.
- Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented.
Go-to-Market Leadership
- Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
- Develop and manage strategic partner marketing initiatives across target regions
Content & Thought Leadership
- Create and oversee thought leadership programs that reinforce product positioning and industry narratives
- Develop content strategies that establish OKX as a market authority
Cross-Functional Partnership
- Collaborate with institutional business teams including business development, account management, sales enablement, and product
- Ensure consistent, cohesive product messaging across all touchpoints
Desired Candidate Profile
- 10+ years of product marketing experience focused on institutional clients
- Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience
- Proven marketing experience across EEA, UAE, and APAC regions
- Experience with localization strategies and account-based marketing (ABM) programs
- Understanding of financial markets and OTC trading
- Knowledge of regulatory environments across target regions including MiFID II
- Strong expertise in direct, digital, and content marketing
- Ability to communicate complex products clearly to diverse audiences
- Experience developing successful thought leadership initiatives
Company Industry
Department / Functional Area
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OKX
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