Senior Parent Relations Executive

Aldar Education

Job Description

Aldar Academies are currently seeking an outstanding Senior Parent Relations Executive (PRE) for Yasmina British Academy in Abu Dhabi commencing Immediately.

Yasmina British Academy is an outstanding English Curriculum school in the beautiful city of Abu Dhabi. With our globally recognised and admired curriculum, dedicated and passionate practitioners and outstanding teaching and learning, Yasmina British Academy is an exceptional place to work. It has an exciting, diverse and progressive learning community that annually produces some of the very best I/GCSE and A Level result in the UAE. Our learning culture is under pinned by our core values of excellence, respect, passion, collaboration and creativity allowing all students to thrive. Furthermore, the Academy is extremely proud of its recent ADEK inspection, which rated Yasmina British Academy as Outstanding in all six performance standards, putting it amongst the top schools in the UAE and Middle East.

This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi s leading school group.

The successful candidates will be closely aligned with our core values and ethos and possess a genuine understanding and appreciation of the values of the region.

Main Duties

• Provide high-quality customer service to all potential and existing customers, including welcoming all prospective parents into the school and assisting with all initial inquiries.
• Manage students and parents satisfaction to contribute to retention and meet or exceed the school-specific enrolment target consistently throughout the academic year.
• Positively contribute to enrolment growth by ensuring a positive customer journey and accurate reflection of the school to the wider Abu Dhabi community.
• Develop retention strategies to support meeting the school s enrolment targets.
• Ensure the Admission process is compliant throughout the academic year by working with the admissions team closely.
• To be stationed within the front of house offices to allow effective parent access
• Develop marketing strategies for the school, build content calendars for social platforms and community manage social media channels, monitoring for negative sentiments.
• Support in the identification of newsworthy stories and report these to Aldar Education HQ for publication monthly.
• Assist the Admissions team when needed with inquiries and enrolments processes.
• Identify and anticipate the needs of parents in our academies, ensure leads and other aspects of enrolment and new intake are actively updated daily and assist in student retention.
• Building strong relationships with parents to assist with student retention is key while ensuring the school s marketing duties and responsibilities are upheld. Building positive relationships with all stakeholders is a PRE s duty.
• Oversee the Reception team to ensure that all customer service delivered is of the highest standard.
• Support in creating compelling marketing materials, including brochures, newsletters, and social media content, to showcase the schools strengths and achievements.
  
  
  

Specific Duties

Delivering Customer Excellence

• Deliver high-quality customer service to all visitors and staff, representing the school in a professional manner both in face-to-face interactions and virtual (email, phone calls, social media).
• Maintain open lines of communication with existing parents to ensure their concerns, complaints, and compliments are handled effectively and efficiently, adhering to the school s SLAs.
• Offer guidance and assistance to parents through the student registration and admission process during the initial inquiry stage to support enrolments.
• Identify and anticipate the needs and requirements of new and existing parents.
• Contribute positively to the NPS score and ensure parents participation in the surveys.
• Manage parent feedback and escalate cases that cannot be solved by the FOH team as per the complaint management process in schools.
• Develop school improvement plans based on the voice of customer feedback/survey outcomes in alignment with the Principal and Operations and Support Services Manager.
• Support reception with answering, screening, and forwarding incoming/outgoing phone calls in a friendly and professional manner (following our standard telephone etiquette/ protocol) templates and scripts.
• Ensure the reception area is tidy and presentable, with all necessary stationery and material (e.g., pens, forms, and brochures) and all health and safety protocols followed.
• Assist the Admissions team with inbound and outbound calls when required to assist in reaching enrolment & retention targets.
• Support with parent communications in the form of newsletter development, whole school email, school magazine development to ensure that language is always clear and professional.
• Log admissions inquiries into the school SIS database to support admissions when required .
• Update calendars and schedule school tours with SLT and parents.
• Respond to parent requests/feedback within the expected SLAs and follow all processes/protocols.
  
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General Support

• Attend and participate in relevant meetings as required .
• Drive enrolments by promoting schools and summer programs to prospective parents through conducting outbound calls.
• Analyze data related to student enrollment, parent feedback, and marketing effectiveness to make data-driven decisions.
• Assist with tasks assigned as and when required by the management team.
  
  
  

Perform other duties as requested by direct and dotted-line reporting managers/ supervisors.

Qualifications

Minimum Qualifications

• High School Certificate/Diploma or bachelor s degree certificate
  
  
  

Minimum Experience

• 5 years experience in customer facing role in the region.
• Experience in a school or education setting is preferred.
• Previous experience in Marketing/Communication role is beneficial
  
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