Senior Media Buyer

Vision Cosmetics

Employer Active

Posted 13 hrs ago

Experience

3 - 8 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

  • Plan and Execute Media Campaigns
    • Develop and manage performance marketing campaigns across Meta (Facebook, Instagram), Google, YouTube, TikTok, and other relevant platforms.
    • Ensure campaigns are aligned with brand objectives, target audience, and business KPIs.
  • Optimization & Performance Tracking
    • Monitor daily campaign performance and optimize for maximum ROI and conversion.
    • Conduct A/B testing, audience segmentation, and creative performance analysis.
    • Manage budgets efficiently and adjust allocations based on performance insights.
  • Data Analysis & Reporting
    • Generate detailed performance reports, including CTR, CPA, ROAS, and conversion rates.
    • Provide actionable insights and recommendations for continuous improvement.
  • Collaboration
    • Work closely with the brand, creative to ensure campaign consistency across all touchpoints.
    • Coordinate with agencies and partners for campaign execution and innovation.
  • Market Research & Innovation
    • Stay updated on the latest trends, tools, and best practices in digital advertising and beauty industry marketing.
    • Explore new paid media channels and technologies to enhance performance outcomes.

Desired Candidate Profile

Bachelor s degree in Marketing, Business Administration, or related field.

Minimum 3 5 years of experience in media buying or performance marketing (preferably within FMCG or beauty/personal care).

Proven experience managing significant monthly budgets across multiple platforms.

Strong analytical and problem-solving skills with proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, TikTok Ads, and Data Studio.

Excellent communication and project management skills.

Detail-oriented, data-driven, and performance-focused.

Company Industry

  • Perfumery
  • Toiletries
  • Personal Care
  • Cosmetics

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Media Buyer

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Vision Cosmetics

https://wuzzuf.net/jobs/p/wwjovvpubujo-senior-media-buyer-vision-cosmetics-cairo-egypt