Senior marketing Specialist
Multi M Group
Posted on 25 Aug
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Experience
3 - 4 Years
Education
Bachelor of Commerce(Commerce), Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are looking for a passionate and experienced Senior Marketing Specialist to lead and execute impactful marketing initiatives across offline and retail touchpoints. This role plays a key part in enhancing brand visibility, driving showroom footfall, and supporting retail performance through strategic campaigns, activations, and brand partnerships. The ideal candidate should bring a strong understanding of consumer behavior in the retail and furniture industry, with hands-on experience in both traditional marketing and in-store experience strategies.
Key Responsibilities:
Develop and implement offline marketing plans to strengthen brand awareness and support retail sales targets.
Lead the execution of in-store branding, visual merchandising support, seasonal activations, and showroom experience enhancements.
Manage the planning and rollout of retail campaigns and local market initiatives in collaboration with the sales team.
Organize and execute events such as exhibitions, trade shows, showroom openings, and community activations.
Coordinate the production and distribution of marketing materials, including brochures, flyers, POS displays, and signage.
Work closely with external vendors, agencies, and printing houses to ensure high-quality and timely deliverables.
Monitor and report on offline campaign effectiveness, competitor activities, and shopper insights to optimize future planning.
Ensure brand consistency across all physical and retail marketing channels.
Collaborate with digital and e-commerce teams when needed to ensure alignment in omni-channel retail campaigns.
Desired Candidate Profile
- Requirements:
Minimum of 3 years of marketing experience, with at least 1 2 years in offline or retail marketing.
Previous experience in retail, furniture, home d cor, consumer goods, or lifestyle brands is preferred.
Solid background in event planning, showroom activations, and print production.
Strong project management and coordination skills with attention to detail.
Ability to manage multiple stakeholders and deadlines in a fast-paced environment.
A creative mindset with a deep understanding of consumer behavior in physical retail.
Excellent communication skills, both verbal and written.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Marketing Specialist
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