Job Description

Roles & Responsibilities

Senior Marketing Officer

Roles & Responsibilities:

Develops and follows up on marketing material for the University as per the direction of supervisor.
Assists in monitoring University's electronic marketing efforts including supervision of the website design and maintenance.
Follows up with all DAH schools, centers and Alumna office in providing marketing material for promotional purposes and website content.
Sets and manages all internal marketing request queries to agreed deadlines.
Ensures effective control of marketing campaigns, and takes corrective action to ensure objectives are met.
Ensures the implementation of all marketing material of DAH schools and centers to be within DAH brand guidelines.
Follows up with the agreed marketing plan for the Continuing Education Department (CED).
Analyzes the CED marketing campaign performance to determine effectiveness of the marketing efforts.

Sets an event calendar to represent DAH at particular events to raise the public's awareness and build the brand image of the University.

Coordinates and attend meetings of DAH schools to perform duties and provide marketing assistance as needed.
Ensures great customer service standards are being implemented to all functions of DAH schools and centers.
Oversees and evaluates market research to keep up with the market changes and competitiveness.
Monitors marketing activities of competitors.
Taps into unforeseen opportunities, and recommends necessary changes.
Provides recommendation and action plans based on the vision and future requirements.

Department:

Marketing and Communication Department

Relevant Experience:

Minimum of 4 years of experience in the marketing field

Qualifications & Skills:

Bachelor s degree in marketing

Employment Status:

Full Time

Gender:

Female

Residency Location:

Jeddah

Senior Marketing Officer
Dar Al Hekma University

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