Senior Marketing Manager

Ciena

SCOPE OF RESPONSIBILITIES

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team.

The Senior Marketing Manager, (an Individual Contributor) Middle East, is a critical role which functions as a tightly aligned strategic member of the Ciena field and partner sales team. The role has responsibility for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the region. This person will work closely with the sales team, partners, and other stakeholders to achieve regional business objectives.

This person has direct responsibility for the creation and execution of the marketing plan, which includes but is not limited to, developing regional programs and campaigns, supporting industry and Ciena hosted events, and engaging with our regional resellers and Carrier Managed Service partners to develop joint go to market programs. All with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.

Strategic Marketing Planning:

• Develop and implement a comprehensive marketing strategy for the ME region, aligned with Ciena's global marketing strategy and regional business goals.
• Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
• Develop and manage the regional marketing budget and allocate resources effectively.
• Define and track key performance indicators (KPIs) to measure marketing program effectiveness.

Account-Based Marketing (ABM):

• Identify and prioritize key strategic accounts within the ME region.
• Develop and execute targeted ABM campaigns to drive engagement and revenue within these accounts.
• Collaborate with sales teams to personalize messaging and tailor marketing activities to individual account needs.

Partner & Reseller Marketing:

• Develop and execute joint go-to-market (GTM) strategies with key partners and resellers in the ME region.
• Provide marketing support, training, and resources to partners to enable them to effectively promote Ciena solutions.
• Manage partner marketing programs and ensure alignment with Ciena's brand and messaging.
• Maximise ROI and MDF investment.

CANDIDATE PROFILE

• Strong understanding of the telecommunications, datacenter and networking landscape in the Middle East region.
• Bachelor's degree in marketing, business, or a related field.
• 15+ years of experience in marketing, with a focus on the technology or telecommunications industry.
• Proven experience in developing and executing successful marketing programs in the ME region.
• Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment
• Strong project management, organization, planning and implementation skills for multiple deadline driven activities
• Channel marketing experience and mindset essential.
• Experience with Account-Based Marketing (ABM) principles and execution.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Fluency in English is required; proficiency in Arabic or other regional languages is a plus.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.