Senior Marketing Executive Informa Exhibitions

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Reports to: Senior Marketing Manager

The Role:

We are seeking a dynamic and tech-savvy Senior Marketing Executive to develop, implement, and optimize integrated marketing campaigns for trade shows, products, and events. The role involves driving multi-channel marketing strategies, managing content, and collaborating with partners and stakeholders to enhance brand reputation and achieve campaign goals.

Key Responsibilities:

• Develop and execute comprehensive marketing plans and campaigns across various channels (digital and offline).
• Coordinate with creative and related teams to implement content strategies that engage audiences and optimize ROI.
• Manage marketing materials and ensure timely delivery within budget.
• Use data and analytics to optimize targeting and segmentation of campaigns.
• Build and maintain long-term relationships with partners, media, and content providers.
• Oversee multi-channel marketing execution, including digital advertising, PPC, SEO, email marketing, and social media.
• Track campaign performance, providing insights and recommendations for continuous improvement.
• Ensure that all campaigns align with acquisition, engagement, retention, and brand awareness goals.
• Work independently with minimal supervision, showing strong initiative and time-management skills.