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Job Description
Roles & Responsibilities
Key Responsibilities:
- Design and implement targeted marketing plans for the Russia and the CIS region, tailored to local customer needs and preferences, while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share across Russian-speaking countries.
Commercial Focus:
- Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.
Onboarding Funnel Optimization:
- Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.
Cross-Functional Collaboration:
- Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.
Regional Advocacy:
- Act as the internal champion for the Russia & CIS region, providing recommendations, and updates to leadership and internal teams. You ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region
Desired Candidate Profile
Essential:
- Proven experience in a regional or digital marketing role focused on Russia or the CIS region.
- Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization.
- Commercial mindset, with a strong track record of delivering measurable business impact through marketing.
- Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals.
- Analytical approach with experience using data and insights to guide strategy and improve performance.
- Excellent communication and stakeholder management skills.
- Fluency in Russian and English (written and spoken) is essential.
Desirable:
- Qualification (BA degree or equivalent professional experience).
- Working experience within a Brokerage environment.
Company Industry
Department / Functional Area
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Exinity
We believe the power of risk-driven investing can help anyone achieve a better life. And we re here to make this potential a reality for an emerging global generation. We provide individuals in the world s fast-developing economies with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way. Our story goes back to the first days of online Forex trading - a pioneer of the Metatrader platform, Alpari, expanded rapidly in the world s emerging markets and was joined in 2011 by our sister brand, FXTM. Now, we are adding further brands to our portfolio. Together, both brands have built a leading global presence in online trading serving over two million clients in 150 countries from regulated centres across four continents. Exinity is an energetic and diverse company with offices across Europe, Asia and Africa, and we re always looking for talented individuals to join us. Freedom to Succeed is not just a promise we make to our clients and partners, but to our people too. We ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company
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