Senior Manager - Content

Saatchi & Saatchi MEA

Overview Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation. Oversee the delivery and the activation of all marketing campaigns across all set channels. Manage the operations of the core pillars of the marketing stream which include Creative & Social. Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the through the content for all communications. Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. sources, selects and creates targeted content.ResponsibilitiesTechnical & Product Overall, the Socia Media Manager is acting as a creative gatekeeper on all the brand's social patforms. Overseeing the brand being communicated accurately through the social content Has a POV on the media omnichannel management along with a media team driving a 360 experience, digital, offline, on ground. Ability to manage budgets and dynamically shift for best business outcomes Manage a complex launch strategy across markets, across target groups, and across campaign objectives (awareness, consideration, conversion, retention ). Creative: Lead the day-to-day on the creative stream along with content by: Managing seasonal campaigns are aligned with the overall brand narrative/storytelling. Optimizing brand & performance marketing creative based on learnings and performance. Conducting market analysis to identify challenges and opportunities for growth Managing the integrated creative team and working as an hybrid creative manager who able to: Research, brainstorm, Ideate on concept with the creatives Monitor the copywriting to ensure it is as per the brand tone of voice Provide Visual Cues (at times) to the Client s brief to the creative team Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time Work closely with the social exec on the publishing & community management to ensure delivery of creative/content is in line with consumer sentiment.