Senior Digital Media Planner
Expertise Recruitment
Employer Active
Posted on 11 Dec
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Experience
3 - 7 Years
Education
Bachelor of Business Administration(Management), Bachelor of Arts(Communication)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
KEY RESPONSIBILITIES:
- End-to-End Strategy Development: Create and lead full-funnel digital media strategies that integrate brand awareness and performance goals across channels including search, social, display, programmatic, video, and eCommerce.
- Client Leadership: Act as a senior strategic partner to clients, owning key relationships and delivering proactive recommendations, performance insights, and growth opportunities.
- Platform Expertise: Plan, activate, and optimize campaigns across platforms such as Google Ads, Meta Business Suite, TikTok Ads Manager, LinkedIn Ads, DV360, Amazon Ads, and GA4.
- Brief-to-Plan Execution: Translate client briefs into clear, actionable, and innovative digital media plans, aligning targeting, creative, and KPIs to business objectives.
- eCommerce Strategy: Build tailored media plans that drive results across the funnel for eCommerce clients, focusing on ROAS, CPA, and conversion optimization.
- Innovation & Experimentation: Identify and recommend emerging tools, formats, and audience strategies, staying ahead of industry trends like AI-driven buying, data privacy, and automation.
- Performance Monitoring: Oversee campaign execution, ensuring accurate pacing, optimization, and reporting across all stages of the campaign lifecycle.
- Team Collaboration & Mentorship: Collaborate cross-functionally with creative, analytics, media buying, and account teams, while mentoring junior planners and executives on strategy and execution best practices.
Desired Candidate Profile
Bachelor s degree in Marketing, Communications, Business, or a related field (Master s or MBA a plus).
Fluency in Arabic and English is essential; French is a strong advantage.
Experience: 3 4 years in digital media planning, performance marketing, or digital strategy preferably in an agency or high-growth digital environment.
Technical Proficiency: Deep experience with leading digital platforms and tools including Google Ads, Meta, DV360, TikTok, LinkedIn, Amazon Ads, and GA4.
Analytical Skills: Strong understanding of digital KPIs (CPM, CPA, ROAS, CTR, etc.) and ability to optimize campaigns to meet business and media goals.
Client-Facing Communication: Confident in presenting plans and performance insights to stakeholders; clear, persuasive communicator.
Project Management: Ability to manage multiple campaigns and priorities with precision, autonomy, and attention to detail.
Digital-First Thinking: Passionate about digital media, performance marketing, innovation, and staying ahead of the curve.
Preferred Certifications
- Google Measurement Certification
- Meta Strategy & Planning Certification
- Amazon Ads Planning Certification
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Senior Digital Media Planner
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Expertise Recruitment