SENIOR DIGITAL MARKETING SPECIALIST Global Brands Group Holding Limited (GBG)

Job Overview
We re looking for a proactive, creative, data-driven, and detail-oriented Senior Digital Marketing Specialist to support our marketing manager in planning, executing, and optimizing our digital marketing efforts. The ideal candidate should have 3+ years of experience in the tech industry , a strong eye for design, and the ability to manage full digital marketing operations from strategy to execution.
Key Responsibilities
• Assist the Marketing Manager in day-to-day marketing activities and strategic planning
• Develop, implement, and optimize integrated digital marketing strategies and campaigns
• Manage digital channels, including social media, SEO/SEM, email, and website content
• Create monthly social media content calendars and coordinate content publishing
• Conduct media buying and performance tracking for paid campaigns
• Prepare and analyze reports, dashboards, and metrics to evaluate campaign success
• Identify advertising trends, research competitors, and contribute to innovative marketing experiments
• Create and manage marketing collateral, ensuring strong design and consistency
• Draft creative briefs for social media posts, blog content, newsletters, and more
• Create short videos and visual assets for digital platforms
• Manage and maintain the company s WordPress and CMS-based websites, including issue resolution and content updates
• Coordinate and execute email marketing campaigns
• Monitor project budgets, timelines, and campaign performance
• Use tools like Google Analytics, social media insights, and SEO platforms to optimize campaigns
Qualifications & Requirements
• Proven experience as a Marketing Assistant, with a minimum of 3+ years in the technology industry.
• Strong understanding of SEO, paid media, email marketing, and social media platforms
• Proven experience in campaign planning, execution, and performance reporting
• Proficiency in using CMS platforms (e.g., WordPress), and marketing tools like Google Ads, Meta Business Suite, Google Analytics, and others
• Excellent command of Microsoft Office (especially PowerPoint and Excel) and marketing-related software.
• Strong sense of design, with experience in creating visually appealing presentations and documents.
• Experience in producing and editing short videos for social and digital use
• Strong project management skills with the ability to multitask and meet deadlines
• Strong written and verbal communication skills.
• Familiarity with content creation, marketing automation tools, and CRM systems is a plus
• Ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Strong analytical skills to assess and optimize campaign performance.
• Exceptional communication and organizational skills, with attention to detail.