Senior Digital Marketing and Copy Writer

Core Wave Agency

Employer Active

Posted 12 hrs ago

Experience

2 - 7 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email, content marketing).

Plan, launch, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.

Own performance metrics, analyze data, and continuously optimize campaigns for ROI and CAC reduction.

Write high-quality, persuasive copy for ads, landing pages, email campaigns, social media, product pages, and website content.

Ensure brand voice consistency across all communication channels.

Collaborate with designers and creative teams to produce compelling marketing assets.

Create content calendars and oversee content production for campaigns and digital channels.

Conduct audience, competitor, and market research to inform targeting and creative strategies.

Use A/B testing to improve conversion rates across funnels and landing pages.

Collaborate with sales and product teams to align messaging and develop high-converting funnels.

Manage marketing automation tools (HubSpot, Mailchimp, Active Campaign, etc.).

Utilize analytics platforms (Google Analytics, Search Console, Meta Pixel, etc.) to track and report performance.

Oversee SEO optimization efforts, including keyword research, on-page improvements, and content planning.

Desired Candidate Profile

Bachelor s degree in Marketing, Digital Marketing, Communications, or a related field.

2-5 years of experience

Proven experience managing and scaling paid digital campaigns.

Strong understanding of SEO/SEM, Google Ads, Meta Ads, and other digital platforms.

Hands-on experience with analytics and tracking tools.

Excellent communication, analytical, and project management skills.

Creative mindset with the ability to innovate and solve problems.

Company Industry

Department / Functional Area

Keywords

  • Senior Digital Marketing And Copy Writer

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