Senior Digital Marketing Analyst

Scale Army

Key Responsibilities:

• Develop and update daily, weekly, and monthly reports/presentations for each client.

• Launch, manage, and optimize campaigns on Facebook, Instagram, Google, and Bing.

• Research, source, and manage creative marketing assets for campaigns.

• Conduct A/B and multivariate tests across creatives and landing pages.

• Partner with the senior team to own the end-to-end strategy and execution of campaigns.

• Provide strategy recommendations to senior team members.

Qualifications:

• 2 3 years of experience in digital marketing.

• Hands-on experience managing and executing Paid Search and Paid Social campaigns.

• Experience with Facebook Ads Manager and/or Google Ads Editor.

• Knowledge of social media optimization and digital conversion rate optimization (A/B, multivariate testing).

• Experience leveraging Google Analytics or similar platforms for site analytics and user behavior insights.

• Proficient in Excel (Pivot Tables, VLOOKUPs, formula creation).

• Strong analytical, oral, and written communication skills in English.

• Ability to work in a fast-paced environment with minimal supervision.

• Working knowledge of HTML is a plus.

• Creative development experience is highly desirable.

• A bachelor s degree in Marketing, Economics, Statistics, or Mathematics is encouraged.

Attributes:

• Dedicated to quality work and customer satisfaction.

• Results-driven and accountable for client success.

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Excellent communication and collaboration skills.

• Creative, proactive, and detail-oriented.

What Success Looks Like:

• Effective execution and optimization of Paid Search and Paid Social campaigns.

• High-quality reporting and actionable insights delivered consistently.

• Campaign strategies aligned with client growth goals.

• Effectively communicate recommendations and strategies to the senior team.