Senior Content Creator

Whitecollars

What You'll Do

• Come up with fresh ideas for Reels, TikToks, social posts, and blogs.
• Write scripts, hooks, and storylines that make people stop scrolling.
• Lead designers, videographers, and editors by giving them clear, inspiring direction.
• Join us during selected shoots in Cairo to make sure the creative vision is captured correctly. (No filming or being on camera is required)
• Build monthly content plans and campaign ideas.
• Make sure everything we publish feels on-brand and aligned with our goals.
• Keep an eye on trends, formats, and audio we should be using.
• Work closely with the marketing team to consistently produce great content.

strong> What Were Looking For/strong>

• At least 5 years of experience in content creation or creative strategy.
• A strong portfolio that shows you understand short-form content (Reels, TikTok, etc.).
• Great storytelling skills: pacing, hooks, and flow matter to you.
• Based in Cairo and open to occasional on-ground creative direction.
• Solid writing skills (scripts, captions, blog concepts), mastering them in both Arabic and English.
• Someone who can take a vague idea and turn it into a clear, actionable plan.
• Strong communication skills and the confidence to guide others.

strong> It's a Plus If You Have/strong>

• Scriptwriting experience.
• An understanding of social media analytics.
• A background in creative direction or brand storytelling.