Senior Consumer Research Manager

Big Ticket

Overall Responsibilities

• Commission and manage consumer research projects from brief development to final insight presentation.
• Lead all stages of quantitative and qualitative research including survey design, methodology, data analysis and reporting.
• Build and manage relationships with external research agencies, ensuring high quality and cost-effective delivery.
• Conduct and apply advanced research techniques including segmentation, conjoint, Max Diff, brand/campaign tracking, usage & attitude (U&A) studies, and comms testing.
• Provide strategic recommendations based on research to guide brand, marketing, product, and experience decisions.
• Monitor consumer trends, attitudes, behaviours, and cultural shifts to identify opportunities for Big Ticket.
• Collaborate closely with the Customer Analyst and Head of Insights to develop an integrated understanding of our customers.
• Partner with media and creative agencies to ensure insights guide content, campaign, and media planning.
• Present insights and implications clearly and persuasively to senior stakeholders and leadership teams.
  

Skills Required

• Deep experience in primary consumer research (quant & qual), ideally in fast-paced, consumer-facing environments.
• Technical proficiency in segmentation, conjoint analysis, Max Diff, brand tracking, and behavioural research.
• Proven experience in managing external agencies and research vendors.
• Strong storytelling and presentation skills with the ability to communicate insights clearly to non-research audiences.
• Comfortable synthesising data from multiple sources (qual, quant, cultural trends, social listening).
• Commercially minded with a strong focus on business outcomes and customer impact.
• Experience working cross-functionally with Marketing, Product, and Digital teams.