Senior Associate Brand Marketing Chalhoub Group

Our Senior Associate Brand Marketing is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.

Operational:

• Be involved in all aspects of marketing and media from planning, advertising, promotion, public,
• media relations, product development and research
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close cooperation with the Department Manager and the brand
• Handle the marketing plan forecast and the marketing plan orders
• Follow up closely on the plan s implementation, schedule and activities in all concerned markets.
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Plan and follow-up on promotion in coordination with the different area managers and the training and promotion manager
• Work in coordination with commercial team and list objectives for main customers
• Manage and coordinate with concerned pares for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Organize, events, and exhibitions
• Secure sponsorship to assist with the publicity and funding of marketing projects
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns

Suppliers/Customer Relationship:

• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager.
• Communicate all required information about animation / visibility to the suppliers
• Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
• Meet and discuss with local suppliers for all marketing bookings and animations
  

Advertising and Promotional Activities:

• Define the media and PR plan by briefing the advertising agency
• Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
• Splitting the media investments by product line and by media support to respect the brand s media strategy and the total budget initially set by the Area Manager/ Department Manager
• Coordinate with advertising agencies and clients on media plans
• Prepare monthly updated report of expenses
• Prepare monthly management report comparing the budget verses the stock
  

Customer Data Base:

• Build, maintain and update good database (CRM) through consolidate information from shop floors
• Participate in relevant projects and community activities as and when needed