Sales Executive- FMCG

J. Awan & Partners

Job purpose: Our client is seeking an experienced and highly skilled Sales Executive with proven experience in the FMCG sector specialising in high-quality bakery items and beverages. The ideal candidate will play a key role in launching new products, expanding market reach and driving revenue growth across product categories.

This role is based in Dubai and requires a candidate with a minimum of 3-5 years of relevant experience, preferably within the GCC region.

Key Responsibilities include:

• Develop and execute sales strategies to introduce and promote new products in the UAE market.
• Build and maintain strong relationships with distributors, retailers and key accounts.
• Conduct market research to identify trends, competitor activity and customer preferences.
• Collaborate with the Marketing Manager to align sales campaigns with brand positioning.
• Monitor sales performance and provide regular reports and insights.
• Negotiate contracts, pricing and promotional deals with clients and partners.
• Ensure compliance with local regulations and standards for food products.
• Participate in trade shows, exhibitions and promotional events.

Qualifications & Experience:

• Minimum 3 5 years of sales experience in the food or FMCG industry within the UAE.
• Strong understanding of product launch strategies and market entry tactics.
• Proven track record of achieving sales targets and expanding market share.
• Excellent communication, negotiation, and interpersonal skills.
• Strong negotiation and vendor management skills.
• Familiarity with UAE retail and distribution networks.
• Ability to work independently and collaboratively across teams.
• Fluent in English; additional languages (Arabic) are a plus.
• UAE driving license preferred.