Regional Sales Manager

Lucy Electric

Job Purpose

Reporting to the Head of Sales the Regional Sales Manager is a key role within the global sales team. The role holder will be responsible and accountable for the development and delivery of the Sales Development Strategy for Lawson Fuses in The Middle East, including delivery of associated plans.

We are looking for a commercially driven individual, who is passionate about developing and sustaining productive customer relationships to build the customer base and resultant sales order channels and pipelines. This role provides the opportunity to forge strong links with the management and R&D teams to influence future market propositions for Lawson Fuses based on customer and market intelligence.

The role holder will be responsible for driving sales development across The Middle East by finding, recruiting and developing new channel/wholesale partners, winning utility contracts and direct selling to established OEMs in the region.

This is a dynamic, customer facing role that will require the candidate to travel across the region observing local protocols whilst understanding the route to market in each individual region.

Job Context

The position will be responsible for developing sales revenue for Lawson Fuses Limited across the Middle East region by

span> Finding and recruiting distribution partners to stock and sell the Lawson Fuses range of products

span> Working with current agents (or recruiting new agents) to participate in Distribution Network Operator (DNO) tenders for Low Voltage fuses

span> Working directly with Original Equipment Manufacturers (OEM s) who manufacture and supply package substation equipment that utilise LV fuses in their distribution panels

span> Work with Lucy colleagues in the region to ensure greater bandwidth of contacts whilst undertaking a joint approach to business opportunities that will increase group revenue

Job Dimensions

span> This role is pivotal to the long-term growth of the business as we plan to double our current turnover

span> The sales team consists of 6 people whom the role holder will need to proactively work with

span> The region is defined as the Middle East, the role holder will work outside of this remit on a case-by-case basis

span> The business has manufacturing sites in the UK and India, the role holder will work proactively with both sites and their teams to ensure customer service is achieved for the Middle East customer base

Key Accountabilities

span> Develop, implement and drive the overarching Sales Development strategy for the Middle East in conjunction with the Head of Sales

span> Explore, qualify and develop sales channels in the region

span> Understand and adapt to the different working practices across the region to ensure compliance with local business practice

span> Work with the regional DNO s on LV Fuse tender opportunities either directly or via local agents

span> Work with regional OEM s to develop relationships and direct sales opportunities

span> This is a hands-on role which will require significant time being spent developing business and managing key accounts

span> Generate customer and market data to enable the R&D teams to develop market offerings that are not currently in the Lawson Fuses product portfolio

span> Plan and budget annual sales revenue generation across the region

span> Generate weekly/monthly business reports to cover activities and sales revenue across the region

span> Meet and exceed KPIs and sales targets