Programmatic Lead
Bitunix
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
Programmatic Strategy & Execution
Develop and execute global programmatic strategies across:
Display
Native
Video
Mobile app install and engagement campaigns
Manage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc.
Build campaigns tailored to each platforms strength (e.g., prospecting, retargeting, geo/language segmentation)
Audience Targeting & Segmentation
Create granular audience segments using 1st-party, 2nd-party, and 3rd-party data
Set up custom bidding logic, lookalikes, interest clusters, and behavioral targeting
Implement frequency caps, whitelist/blacklist management, and brand safety protocols
Optimization & Performance Analysis
Own all optimization levers across programmatic campaigns: bidding strategy, creative rotation, time/day targeting, device prioritization, etc.
Continuously improve key metrics: CPA, ROAS, LTV, CTR, Viewability, and Conversion Rate
Run incrementality testing, holdout/control groups, and view-through vs click-through impact analysis
Cross-Functional Collaboration
Coordinate with the Creative team for asset versioning, rich media formats, and A/B tests
Work with Martech and Tech to implement pixel tracking, postbacks, and conversion events via GTM, AppsFlyer, or Firebase
Collaborate with regional marketers for market-specific insights and compliance
Reporting & Innovation
Maintain weekly dashboards and campaign reviews
Present platform-level and channel-level performance trends to the Performance Lead
Research and test emerging DSPs, exchanges, and advanced formats (e.g., CTV, DOOH, programmatic audio)
Requirements
5+ years of experience managing programmatic campaigns across multiple DSPs
Proven track record of driving results in app-first or mobile-centric performance marketing teams
Deep technical knowledge of DV360, Applovin, Liftoff, Moloco, or The Trade Desk
Strong understanding of programmatic supply chains, auctions, and bidding mechanisms
Proficiency in performance tracking using Appsflyer, GA4, Firebase, or similar platforms
Strong analytical skills with ability to interpret data and pivot strategy accordingly
Experience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantage
Experience in handling budget more than $1 Million and cloaking
Must be able to speak fluent English
Company Industry
Department / Functional Area
Keywords
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