Programmatic Executive

WPP Media

The Programmatic Executive is responsible for the hands-on execution, optimization, and analysis of programmatic advertising campaigns across various platforms. The Programmatic Executive's efforts directly impact the success of client campaigns by maximizing reach, improving targeting accuracy, and delivering measurable ROI, ultimately contributing to the growth and reputation of the agency.

• Campaign Management: Execute and manage programmatic campaigns across multiple DSPs, and other programmatic platforms. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance.
• Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives.
• Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs.
• Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., DV360, The Trade Desk, Amazon) and stay up-to-date on industry best practices and emerging trends.
• Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement.
• Vendor Management: Collaborate with external vendors, including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance.
• Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
• Collaboration: Work closely with internal teams, to align programmatic strategies with overall business objectives.
• Innovation: Explore and test new programmatic technologies, strategies, and tactics to drive innovation and improve campaign performance.

Skills and Experience

• Bachelor s or higher degree (business, marketing, advertising, communication or a related field preferred but not mandatory).
• Has a good working ethic, as well as professional integrity, possesses good communication skills, and is passionate towards the digital/programmatic industry.
• Excellent knowledge and skills of Microsoft suits: Excel, PowerPoint etc.
• Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus.