Product Marketing Manager

Urban Ridge Supplies

Responsibilities

• Understand and Grow a Target Segment: Use your audience knowledge to identify pain points and opportunities, guiding positioning, messaging, and adoption efforts across your assigned merchant segment.
• Support Go-to-Market (GTM) Execution: Collaborate cross-functionally to plan and execute launches and campaigns that resonate with your segment.
• Develop Insightful Content: Create content that speaks to your audience's real needs: landing pages, case studies, lifecycle emails, FAQs, and more. Focus on clarity, value, and simplicity

Daily Task:

• Talk to merchants.DM them, jump on a call, or review feedback to stay close to their challenges.
• Work with the product team to understand what's shipping, then shape messaging that lands.
• Meet with the lifecycle team to plan a campaign that increases adoption for your assigned audience.
• Brief the creative team on what to design and write, giving them real context.
• Check your metrics. Are merchants engaging? Did that email work? What's next?
• Share learnings with your PMM teammates and propose an experiment worth testing

Requirements

• 3-5 years in product marketing or audience-focused roles (preferably in SaaS or ecommerce)
• Deep knowledge of ecommerce merchants
• Proven ability to drive execution: messaging, positioning, content creation, and campaign support
• High curiosity, ownership, and a drive to make things happen
• You don't wait for permission; you push ideas forward and iterate fast

How You Will Impress Us

• You come prepared with insights, ideas, and clear thinking
• You bring proof: past content, messaging docs, or launch examples that show you can do this
• You care deeply about the merchants we serve and want to make them feel understood

Benefits

• Training & Development
• Bonus
• Work From Home