Product Marketing Manager

canonical

Product Marketing Manager

Location: EMEA - Remote

Why You ll Love This Role

You ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
You ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
You ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
You ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
You ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

The successful PMM will have :

• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• A passion for technology and open source you get excited about innovation, software, and community-driven development.
• Strong storytelling skills you know how to craft messaging that resonates with both technical and business audiences.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
• Data-driven mindset, using insights to refine strategies and improve performance.
• Growth mindset someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

What Canonical Offers

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events