Product Marketing Manager

Classera

We're hiring a Product Marketing Manager to lead the strategic positioning, messaging, and go-to-market (GTM) execution across Classera s core offerings in Education and Professional Training. This high-impact role will also own segment-specific messaging and GTM plans for our Platform/Marketplace products including:

• CPay & Edumalls (Marketplace)
  
• C-Inspire (Gamification)
  
• Xsera (AI Engine)
  
• C-Reality (Virtual Reality)
  

You will partner cross-functionally with Product, Sales, and Customer Success to launch products, drive adoption, and clearly articulate the value of our solutions to a wide audience including learners, educators, parents, and administrators. Initially an individual contributor role, this position has high growth potential into building and leading a product marketing team.

Key Responsibilities

1. Product Positioning & Value Messaging

Craft compelling, differentiated positioning and value propositions tailored to each target market segment (K-12, Higher Education, Professional Training). Tailor messaging by audience type to reflect specific needs, challenges, and desired outcomes.

2. Segment-Specific Messaging Collateral

Develop clear, audience-targeted one-pagers for each major product within our platform including but not limited to:

• CPay/Edumalls Marketplace
• C-Inspire Gamification
• Xsera AI
• C-Reality VR

Each brief should communicate product value clearly and effectively by user persona and segment.

3. Go-To-Market Strategy & Sales Enablement

Own the development of launch strategies and marketing assets to support product rollouts. Deliver high-impact materials including:

• Pitch decks
• Product briefs
• Website and landing page copy
• Case studies and product narratives
• Email sequences and adoption campaigns

4. Event Marketing & Brand Positioning (e.g. InnoXera)

Lead our product messaging strategy at Classera-hosted and third-party events, including MENA s top EdTech summit InnoXera. Design presentation content, live demos, and showcase material that highlights Classera s product innovation and market leadership.

5. New Product Messaging & Narrative Development

Shape the narrative and go-to-market messaging for new offerings such as:

• C-Reality (our VR learning platform)
  
• Xsera (our proprietary AI engine to be positioned competitively against tools like SchoolAI)
  

Define positioning frameworks to accelerate understanding, usage, and commercial success.

6. Pricing, Packaging & Product Bundling Strategy

Contribute to and refine our pricing and packaging strategy:

• Optimize the product page experience at pricing.classera.com
  
• Clarify and communicate plan features and value
• Suggest bundled solutions (e.g. LMS + Gamification + Marketplace) for better segment fit and revenue potential

7. Roadmap Communication & Feature Marketing

Manage the communication strategy for product updates and upcoming features. Own the client-facing roadmap deck and quarterly releases to ensure new capabilities are marketed in a clear, benefits-led manner.

8. Voice of the Market & Customer Feedback Loop

Work closely with Product and Customer Success to:

• Capture market and customer insights from interviews, surveys, win/loss analysis
• Funnel actionable feedback into roadmap prioritization and feature design

9. Competitive & Industry Intelligence

Conduct ongoing competitive landscape reviews and trend analysis:

• Benchmark Classera s offerings against global EdTech and SaaS players
• Identify product gaps and opportunities for differentiated messaging

10. Analyst & Industry Relations

Improve Classera s visibility in analyst reports and review platforms:

• Engage with analysts (e.g., Forrester, Gartner)
• Drive review collection campaigns for platforms like G2
• Support analyst outreach with curated product success stories and updates

11. Performance Measurement & Optimization

Own product marketing KPIs and measure impact of GTM campaigns:

• Track launch success metrics, content engagement, and lead performance
• Analyze event ROI, content usage, and inbound inquiries
• Use performance data to optimize future marketing strategy

Candidate Profile

Experience: 3 5 years in B2B product marketing, ideally in EdTech, SaaS, or a fast-growth technology company. Experience launching and scaling products with measurable business impact is essential.

Storytelling & Communication:

• Strong writing and messaging skills
• Ability to translate complex functionality into compelling, benefit-led narratives
• Expertise in segmentation and tailoring messaging by audience

Cross-Cultural Marketing:

• Experience producing content across different cultures and regions
• Arabic language skills are a strong advantage (English fluency required)

Tools & Systems:

• Familiarity with HubSpot or similar CRM/automation tools
• Proficient in Canva, Notion, and analytics dashboards (Google Analytics, Hotjar, etc.)

Mindset:

• Self-starter who thrives in ambiguity and can manage multiple priorities
• Strong ownership mindset with a bias for action
• Ready to scale from IC to team leader as the marketing organization grows