Product Marketing Manager

Client of Talentmate

We are seeking a dynamic and talented Product Marketing Manager to join our innovative marketing team. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption and enhance brand positioning. You will work closely with product management, sales, and other marketing functions to ensure alignment on go-to-market initiatives and product launches. The ideal candidate will have a strong background in product marketing with a passion for storytelling, a strategic mindset, and the ability to analyze market trends. This is an exciting opportunity to shape the future of our products and make a measurable impact on the growth of our company.

Responsibilities

• Create and execute comprehensive product marketing strategies and plans.
• Develop compelling messaging and positioning for products and services.
• Lead cross-functional teams in planning and executing product launches.
• Conduct market research to understand competitive landscape and customer needs.
• Collaborate with sales to develop effective sales tools and collateral.
• Work with product management to align on product roadmap and features.
• Analyze product performance metrics and optimize marketing campaigns accordingly.
• Build and manage relationships with key industry partners and influencers.
• Develop and manage a content calendar for product-focused campaigns.
• Train and support sales teams on product features, benefits, and positioning.
• Prepare and present reports on product marketing activities and outcomes.
• Ensure brand consistency across all product marketing touchpoints.

Requirements

• Bachelor s degree in Marketing, Business, or a related field required.
• Minimum of 5 years of experience in product marketing or related roles.
• Proven track record of successfully launching and promoting products.
• Strong analytical skills with the ability to interpret complex data.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Demonstrated ability to manage multiple projects and meet deadlines effectively.
• Familiarity with digital marketing tools and CRM software is preferred.