Job Description

Roles & Responsibilities

We are actively seeking a highly skilled and data-driven PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. In this role, you will be the driving force behind creating, executing, and optimizing our paid advertising campaigns across various digital platforms. The ideal candidate will have a deep understanding of PPC strategies, search engine marketing, and a proven track record in managing successful PPC campaigns that increase visibility, drive traffic, and maximize ROI.

Responsibilities:

Develop, execute, and manage PPC campaigns across multiple channels like Google Ads, and social media platforms.

Conduct thorough keyword research and selection to optimize campaign reach and effectiveness.

Create compelling ad copy, optimize landing pages, and conduct A/B testing to improve click-through and conversion rates.

Effectively allocate and manage the advertising budget to ensure maximum ROI.

Monitor campaign performance using analytics tools, provide detailed reports, and make data-driven decisions to optimize campaigns.

Stay up-to-date with PPC and SEM trends, tools, and best practices.

Work closely with other marketing team members and departments to ensure alignment of PPC strategies with overall marketing objectives.

Qualifications:

Bachelor's degree in Marketing, Advertising, or related field.

Proven experience as a PPC Specialist or in a similar role.

Strong understanding of Google Ads, and other PPC platforms.

Familiarity with analytics and ad serving tools (e.g., Google Analytics etc.)

Excellent analytical and numerical skills.

Strong attention to detail and the ability to handle multiple projects simultaneously.

Excellent communication and collaboration skills.

PPC Specialist
Innohive Technology

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