PPC/SEM Specialist

Term

Job Description

Roles & Responsibilities

Desired Candidate Profile

Key Responsibilities

• Plan, manage, and optimize PPC and SEM campaigns across platforms (Google Ads, Bing Ads, social media, etc.).
• Conduct keyword research, competitor analysis, and audience targeting to maximize performance.
• Develop ad copy, creatives, and landing page recommendations aligned with campaign goals.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to ensure KPIs are met.
• Perform A/B testing on ads, audiences, and landing pages to improve conversion rates.
• Manage budgets effectively, ensuring campaigns stay within allocated spend while maximizing ROI.
• Collaborate with SEO, content, and marketing teams to ensure consistent brand messaging.
• Prepare detailed performance reports and provide insights/recommendations for continuous improvement.
• Stay updated with the latest SEM, PPC, and digital marketing trends, tools, and best practices.

• Bachelor s degree in Marketing, Business, Digital Media, or a related field.
• Proven experience (2 5 years) managing PPC/SEM campaigns with measurable success.
• Strong understanding of Google Ads, Bing Ads, Google Analytics, and other SEM tools.
• Proficiency with keyword research and bid management tools.
• Excellent analytical skills with the ability to interpret campaign data and provide actionable insights.
• Strong written and verbal communication skills for crafting compelling ad copy and reporting.
• Certification in Google Ads (Search, Display, Video, or Shopping) is highly desirable.

• Experience with paid social platforms (Facebook Ads, LinkedIn Ads, Twitter Ads).
• Familiarity with programmatic advertising and remarketing strategies.
• Knowledge of SEO and how it integrates with SEM.
• Proficiency with tools such as SEMrush, Ahrefs, or similar.
• Ability to manage multiple campaigns simultaneously and meet deadlines.