PLG Product Analyst (Mid-Level, Remote) Lucidya

As a PLG Product Analyst, you will:

• Build and own Lucidya s product analytics framework from the ground up.
• Define and maintain event tracking taxonomy across PLG features and funnels.
• Design dashboards and reports to track activation, retention, adoption, churn, and growth metrics.
• Partner with Product Managers to design, run, and validate A/B experiments.
• Conduct deep-dive analyses on user journeys, cohorts, and feature adoption.
• Sync product events with marketing tools to enable lifecycle campaigns.
• Deliver monthly analytics reports to leadership with actionable recommendations.
• Maintain embedded dashboards for key modules (Social Listening, OmniServe).

What Success Looks Like

• Data Coverage: % of key events and flows tracked accurately.
• Time-to-Insight: Faster access to clean, actionable data for PMs and leadership.
• Activation Improvements: Optimizations that improve onboarding and time-to-value.
• Adoption Metrics: Growth in usage of core and new features.
• Experiment Velocity: A/B tests executed, validated, and iterated at scale.
• Retention & Churn: Improved ability to predict and reduce churn.

First 90 120 Days

90 Days:

• Audit current analytics and tracking gaps.
• Deliver the Lucidya Product Analytics Playbook (metrics, events, funnels).
• Launch the first unified PLG + Product dashboard.

120 Days:

• Enable self-serve analytics for PMs, PLG, and Marketing.
• Deploy feature-level adoption dashboards across products.
• Implement an experimentation framework across squads.