Performance Marketing Specialist
Sahl
Posted on 15 Sep
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Experience
2 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
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Assist in the development and execution of marketing campaigns across various channels (digital, social media, email, SMS, etc.).
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Detailed KPI development monitoring and optimization (CPD, LTV, CPC, CPA, etc)
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Measure and report performance on a daily, weekly, and monthly basis of all digital marketing activities against agreed KPIs and present findings to the team
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Collaborate with cross-functional teams to ensure alignment on marketing strategies and objectives.
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Support the optimization of marketing strategies based on data analysis and performance insights.
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Stay updated on industry trends and best practices to enhance marketing efforts.
Desired Candidate Profile
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Bachelor s degree in Marketing, Business, Communications, or a related field.
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2-3 years of experience in marketing, preferably in a performance marketing role.
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Experience in media buying is a must.
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Excellent understanding of e-commerce performance marketing concepts (CPA, CAC. CLTV, Cohorts, CRM, tracking, BI dashboards, etc)
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Experience in SQL is a plus.
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Strong analytical skills with the ability to interpret data and generate actionable insights.
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Proficiency in marketing analytics tools (e.g., Google Analytics, firebase, etc.) and Microsoft Excel.
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Excellent communication and teamwork skills.
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Detail-oriented with strong organizational abilities.
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Performance Marketing Specialist
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