Parent Relations Executive Aldar Academies

To ensure impeccable customer service is provided to all parents and visitors to the Academy. All communications take place in a professional manner and to assist in supporting students recruitment, through a positive parent experience, encouraging retention.

To embody the values, vision and ethos of Aldar Education and assist the HQ Marketing team and the Operations Manager in delivering impactful marketing and communication campaigns whether for advertising purposes or to contribute to long term positive reputation for our schools

Main Duties/strong>

• Provide high quality customer service to all potential and existing customers.
  
• Manage students and parents satisfaction to contribute to retention and meet or exceed the school specific enrolment target consistently throughout the academic year.
  
• Proactively contact prospective parents to convert and contribute to enrolments growth.
  
• Ensure the Admission process is compliant throughout the academic year.
  
• To be always present in the reception area, to ensure parents always have access to you.
  
• Welcome all prospective parents to the school and assist with all initial enquiries
  
• Assist with external marketing for the school and manage the social media channels
  
• Assist the Admissions team when needed with enquiries and enrolments
  
• To act as the first point of contact for existing and prospective parents; the PRE s role is to identify and anticipate the needs of parents in our academies, ensure leads and other aspects of enrolment and new intake are actively updated daily and to assist in student retention.
  
• Building strong relationships with parents to assist with student retention is key, while ensuring the school s marketing duties and responsibilities are upheld. Building positive relationships with all stakeholders is a PRE s duty.
  

Specific Duties/strong>

• Deliver high quality customer service to all visitors and staff, representing the Academy in a professional manner
  
• Have a strong knowledge of the key information and unique selling point of the Academy and Aldar Education portfolio of schools.
  
• Offer guidance and assistance to parents through the student registration and admission process during the initial enquiry stage
  
• Drive enrolments by promoting the school in the best possible way to new parents.
  
• Coordinate school tours for parents and visitors as required.
  
• Maintain open lines of communication to existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner
  
• Co-ordinate parent/community events in order to engage parents in school activities and celebrations
  
• Identify and anticipate the needs and requirements of new and existing parents
  
• Undertake regular surveys of parent views on subjects of relevance.
  
• Contribute positively to the NPS score and ensure parents participation to the surveys.
  
• Manage the survey feedback and escalation process in schools.
  
• Manage the receptionists in the schools and enquiry follow-ups.
  
• Provide stories and photographic material that promote the schools achievements
  
• Assist with the development of and the implementation of the school marketing strategy in conjunction with Corporate Marketing.
  
• Promoting the school by identifying newsworthy stories for the media on a monthly basis
• Ensure that the schools achievements including academic, sport, arts etc. Are communicated both internally and externally in a timely manner
  
• Responsible for maintaining effective communications with existing parents, handling queries and being the liaison between other school personnel and departments: - Promoting the school to new parents, coordinating school tours and events and creating newsletters for new and existing parents. - Maintain open lines of communication to existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner. - Marketing the School to a wider community
  
• Manage all social media platforms and digital tools as website, third-party profile content.
  
• Attend and participate in relevant meetings as required
  
• Answer, screen, and forward incoming/outgoing phone calls in a friendly and professional manner (following our standard telephone etiquette/ protocol)
  
• Ensure reception area is tidy and presentable, with all necessary stationery and material (e.g., pens, forms and brochures)