Operation Specialist (Marketing Operations)

Client of Talentmate

As an Operation Specialist in Marketing Operations, you will play a crucial role in optimizing and executing marketing campaigns to foster the growth and success of our marketing initiatives. Working closely with cross-functional teams, you will be responsible for managing the day-to-day operations that streamline marketing processes, enhance customer engagement, and drive business results. Your analytical skills, attention to detail, and expertise in marketing technologies will be essential to maintain the efficiency and scalability of marketing campaigns. You will also contribute to data-driven strategies, ensuring that our marketing activities are aligned with business objectives and operational standards.

• Coordinate and oversee the execution of marketing campaigns across multiple platforms.
• Analyze and optimize marketing processes to increase efficiency and effectiveness.
• Collaborate with cross-functional teams to align marketing operations with company goals.
• Manage marketing automation tools and software to streamline campaign management.
• Monitor marketing performance metrics and implement strategies for improvement.
• Develop and document standard operating procedures for marketing operations.
• Ensure data integrity and accuracy across all marketing databases and tools.
• Conduct training sessions for marketing teams on operational best practices.
• Provide support for digital marketing initiatives, including content management.
• Maintain strong communication with vendors and partners for marketing projects.
• Assist in budget planning and resource allocation for marketing activities.
• Identify and resolve bottlenecks in marketing workflows and processes.

• Bachelor's degree in Marketing, Business, or a related field of study.
• Minimum of 3 years' experience in marketing operations or similar roles.
• Proficient in marketing automation tools and customer relationship management systems.
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent communication and organizational skills, with attention to detail.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Knowledge of current marketing best practices and emerging industry trends.