Mindshare: Senior Media Manager

WPP Media

The Senior Media Manager is responsible for planning, executing, and optimizing media campaigns across various channels to increase brand awareness, engagement, and conversions. This role involves managing relationships with media vendors, collaborating with internal teams, and ensuring media plans align with marketing strategies. The Media Manager oversees both traditional and digital media, ensuring a cohesive and data-driven approach to media buying and planning.

• Develop and implement comprehensive media strategies across various channels (digital, social, print, OOH, broadcast, etc.).
• Plan, execute, and optimize media campaigns across paid, earned, and owned media channels.
• Collaborate with content creators, designers, and other team members to develop media content that aligns with the brand s voice and goals.
• Allocate and manage media budgets to maximize return on investment (ROI) while staying within the marketing budget.
• Track and analyze performance metrics for media campaigns, providing regular reports and recommendations for improvement.
• Build and maintain relationships with media outlets, influencers, and advertising agencies.
• Manage the company s social media accounts, ensuring consistent brand messaging and timely responses to audience interactions.
• Assist in managing crisis communication and reputation management via media outlets as needed.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Extensive experience working across the full Communications Planning process
• 5+ years of experience planning across Display, Search and Social Campaigns and offline
• Proven client management experience, handling key stakeholders, presenting, and managing expectations

• Strong knowledge of the Qatari media landscape, including consumer behavior, industry trends, and local dynamics.

• Co-ordinate strategic planning activities
• Remain up to date with market trends and understand the market and customer demographics