Media Manager - Service Office

IKEA - Al Homaizi Limited

Define the yearly media direction and investment strategy lead according to the company strategy for the 3 countries (Kuwait, Jordan and Morocco) supporting the commercial agenda. This will be done for Kuwait directly and in close co-operation with marketing managers of Morocco and Jordan to support the broader business and marketing strategy.

• Responsible for holding agency to account for all aspects of ATRACT & ACTIVATE in Kuwait and Jordan . Develop the media strategy and take responsibility for the effective and efficient use and measurement of all media to ensure the planning and buying of media are aligned with the strategy. This includes all media channels (on and offline) utilized on a yearly basis and for each campaign (owned, paid and earned).
• Campaign management: Produce clear media briefs for all media agencies and secure a high quality of execution that will deliver clear and relevant to reach the campaign objectives.
• Follow up after execution of communication to analyze and report the performance periodically and secure the optimization adjusting the plans when necessary, according to the business performance and needs.
• Econometrics lead: Application of econometrics and attribution model learnings to drive ongoing improvement
• Audit process and Agency service evaluation management and follow up.
• Responsible for driving thought leadership and best practice in the team.
• Publisher / vendor partnerships management and negotiation support
• Manage agencies relationships in alignment with the marketing managers of the countries and marketing Director in any activities related to briefings, feedback, scope of work, contracts, fees, setting objectives and agency reviews in order to secure the most efficient and effective outcome.
• Co-operate with all functions involved in the execution of the marketing and commercial plans and secure maximization of all communication opportunities, securing always high return on investments.