Media Buyer

Foto Express

Employer Active

Posted 2 hrs ago

Experience

3 - 8 Years

Job Location

Giza - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Media buyer is responsible for creating campaigns across digital channels to reach target audiences efficiently and cost-effectively. Work closely with marketing strategists to select the right platforms, and schedule placements that align with our goals and budgets.

Key Responsibilities

  • Build and optimize paid social campaigns using native platform tools.
  • Test creative formats, placements, and copy to boost engagement.
  • Analyze performance and adjust budgets, bids, and messaging.
  • Collaborate with cross functional teams to ensure streamlined results.
  • Prepare schedules and adjust when needed.
  • Experiment with new platforms and channels.
  • Ensure ads are creative and displayed appropriately.
  • Monitor costs and return on investment (ROI).
  • Analyzing business performance with the help of digital tools and reports.
  • Developing performance campaigns on Facebook / Instagram / Tiktok / Shopify and Google.
  • Generating Leads campaigns through different platforms.
  • Generating Search engine marketing (SEM) campaigns.
  • Producing keyword analysis and research.
  • Providing competitive analysis and research.
  • Producing digital campaign execution and reporting.

Desired Candidate Profile

Bachelor s degree in, Marketing, or a related field.

  • 3+ years of sales experience, preferably in the photography, electronics, or retail industry.
  • Hands-on experience with Meta Ads Manager, TikTok Ads, Google Ads and LinkedIn Campaign Manager.
  • Deep knowledge of campaign structures, KPIs, and social analytics
  • Familiarity with UTM tracking, conversions API, and audience segmentation
  • Professional in English is a must.
  • Microsoft Office is a must.
  • Strong organizational and time management skills.
  • Ability to work independently as well as collaborate within a team.

Company Industry

  • Retail

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Media Buyer

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Foto Express

About FotoExpress Egypt

FotoExpress Egypt is a leading distributor and retailer of photography and videography equipment, catering to both B2B and B2C markets. With a strong presence in online and offline channels, we specialize in offering high-quality cameras, lighting, microphones, and accessories. Our business operates across E-commerce platforms, and direct retail, ensuring a broad market reach and top-tier customer service./p>

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