Media Buyer

Client of Talentmate

As a Media Buyer, you will play a pivotal role in our marketing team by planning, negotiating, purchasing, and optimizing media space and airtime for our clients. This position requires a highly organized and detail-oriented individual who can effectively analyze market trends, audience demographics, and pricing to make informed decisions. You will work closely with the marketing and advertising teams to ensure that advertising campaigns reach the right audience at the right time, all while maximizing return on investment. Your ability to build and maintain strong relationships with media vendors and staying abreast of the latest industry developments will be crucial to your success in this role.

Responsibilities

• Analyze market trends and consumer demographics to target advertising efforts effectively.
• Negotiate with vendors to secure competitive rates and advantageous media placements.
• Collaborate with marketing teams to align media strategies with campaign objectives.
• Develop media buying strategies that maximize reach and enhance brand visibility.
• Track and analyze campaign performance metrics, adjusting strategies as needed.
• Establish and maintain productive relationships with media partners and vendors.
• Prepare and present detailed media plans, schedules, and proposals for approval.
• Monitor sales and advertising trends to ensure media plans are current and effective.
• Handle invoicing and budget management to ensure cost-effective media spending.
• Research new advertising opportunities and trends within the media landscape.
• Utilize digital analytics tools to measure the success of online media placements.
• Stay informed about industry trends and new channels to optimize advertising results.

Requirements

• Bachelor s degree in marketing, advertising, communications, or a related field.
• Proven experience as a media buyer or similar role in advertising agencies.
• Strong understanding of media concepts, terminology, and industry trends.
• Exceptional negotiation skills with the ability to build vendor relationships.
• Proficiency in using digital media buying platforms and analytics software.
• Strong analytical and problem-solving skills for data-driven decision making.
• Excellent written and oral communication skills, with attention to detail.
• Ability to work effectively under pressure and meet tight deadlines consistently.