Marketing Team Leader

PICO

Posted on 11 Sep

Experience

7 - 10 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

- Establish and execute a marketing budget and strategy in line with annual calendar to achieve set targets. This includes budget allocation, tracking spending, and ensuring proper ROI on activities.
- Create, lead, and monitor the development of ATL and BTL campaigns (in-house and outsourced).
- Manage all customer-facing communication across the e-commerce platform (customer service), social media, targeted consumers, and other stakeholders to always improve the PICO customer experience.
- Maintain consistent brand messaging that is in-line with the PICO values and vision.
- Identify, analyze, and measure direct KPIs, ROIs of e-commerce content/trends/campaigns for optimum user experience and reports and analytics accordingly.
- Research, track, and analyze consumer behaviors and trends to use in digital and targeted campaigns within key-accounts.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques, as well as Identifying knowledge gaps and initiating necessary research.
- Collaborate with other departments to bring forward new lines of value-added PICO products.

Desired Candidate Profile

  • - BA/MA Business Administration and/or Marketing Communication
    - Minimum of 7-10 years of work experience in the field of marketing and communication within FMCG (including leadership positions).
    - Hands-on experience in marketing budgets, BTL & ATL campaigns and activities.
    - Social media savvy, passionate to stay on top of trends and in-depth knowledge of best practices
    - Strong skill set to analyze consumer metrics, reports, and forecast trends
    Strong sense of creativity, imagination, and innovation
    - Excellent interpersonal skills, with the ability to collaborate with other departments
    - Strong project management and team leadership skills

Company Industry

  • Consulting
  • Management Consulting
  • Advisory Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing Team Leader

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PICO

https://wuzzuf.net/jobs/p/mi5qttqbiry4-marketing-team-leader-pico-cairo-egypt