Marketing Specialist Lychee

We are looking for a dynamic and driven Marketing Specialist to join our team in KSA. This role will play a key part in executing retail marketing initiatives, managing on-ground activations, and developing engaging content tailored to the Saudi market. The ideal candidate is hands-on, detail-oriented, and deeply understands the local culture and consumer behavior. You will collaborate closely with cross-functional teams to ensure brand consistency and drive customer engagement across all retail touchpoints.

What will you be doing?

• Plan, coordinate, and execute on-ground activations and events across retail locations in KSA to drive traffic and customer engagement.

• Ensure consistent application of retail marketing standards including visuals, in-store branding, POS materials, and campaign launches.

• Develop localized content for digital and offline channels that resonates with the Saudi audience, in line with brand guidelines.

• Support the rollout of seasonal campaigns and product launches, ensuring smooth alignment with overall marketing strategy.

• Monitor and report on campaign performance, providing insights and recommendations for optimization.

• Work closely with the operations and retail teams to execute promotions and ensure maximum visibility in-store.

• Collaborate with the central marketing team to localize global content and initiatives for the KSA market.

• Identify and engage with local influencers, vendors, and partners for collaboration and brand visibility.

• Conduct market visits regularly to audit marketing implementation and understand consumer response.

• Ensure brand messaging and tone of voice are consistent across all touchpoints and aligned with cultural sensitivities.

• Manage budgets and vendor relationships for marketing activities and activations within KSA.

• Stay updated with local market trends, competitors, and emerging consumer insights to inform marketing strategies.