Marketing Specialist

Scale Army

Posted on 5 Sep

Experience

2 - 7 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.

  • HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued.

  • B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space.

  • Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.

  • Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.

  • Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.

Desired Candidate Profile

Qualifications

  • Experience:

    • 2+ years of experience in marketing, with a focus on B2B content creation and deployment.

    • SaaS/technology industry experience is a strong plus.

    • Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation.

    • Proficient in LinkedIn marketing experience running campaigns, optimizing content, and engaging with the business community.

  • Skills:

    • Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences.

    • Strong experience with HubSpot for content management, email marketing, and campaign tracking.

    • Experience with collaboration tools such as Slack, Zoom, and Teams.

    • Knowledge of SEO, lead nurturing, and B2B sales funnels.

  • Traits:

    • Creative, strategic thinker with a focus on measurable results.

    • Organized, deadline-driven, and able to manage multiple projects simultaneously.

    • Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience.

    • Comfortable working in a remote, distributed team environment.

Company Industry

  • Recruitment
  • Placement Firm
  • Executive Search

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing Specialist

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Scale Army

Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth.

Location:
Fully Remote (Work from Home), 9 AM 5 PM EST

Role Overview:
As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company's goals and target audience, primarily in the SaaS/technology B2B space.

Read More

https://jobs.ashbyhq.com/Scale%20Army%20Careers/5b894dec-8b08-4f9e-ba65-9526366636be