Marketing Specialist

Menthum

Posted 30+ days ago

Experience

1 - 3 Years

Job Location

Cairo - Egypt

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role
Marketing Specialist

Location

Cairo, Egypt

About Menthum

Menthum is Egypt s leading digital wealth management platform, offering EGP money market fund, USD fixed income fund, equity index fund, and goal-based savings. We simplify wealth-building for individuals and small businesses. Our mission is to help people achieve financial wellness the right way simply, smartly, and securely. Menthum is licensed and regulated by the FRA.

Role Summary

We are seeking a highly motivated Marketing Specialist to join our growing team. The ideal candidate will play a key role in supporting and executing marketing initiatives that communicate Menthum s mission of Wealth Building, Simplified. You will work across multiple marketing functions including content creation, campaign coordination, social media management, and performance tracking to help grow the brand and drive engagement.

Key Responsibilities
  • Assist in planning and executing marketing campaigns across digital and offline channels.
  • Write and edit content for social media, email newsletters, and marketing collateral.
  • Coordinate with the design team to deliver engaging creatives aligned with brand guidelines.
  • Schedule and publish content across social platforms (Meta, TikTok, LinkedIn, Instagram).
  • Monitor social media engagement and respond to comments and reviews.
  • Conduct basic market research to identify trends, audience insights, and competitor activity.
  • Track campaign metrics (CTR, engagement, conversion) and assist in preparing performance reports.
  • Collaborate with sales and customer service teams to align messaging and goals.
  • Support partnerships and influencer marketing initiatives.
  • Help maintain documentation, calendars, and team workflows.


Desired Candidate Profile

Qualifications

  • 1 3 years of experience in a marketing or communications role.
  • Solid understanding of digital marketing concepts, especially social media and content marketing.
  • Strong writing and communication skills in English & Arabic.
  • Ability to multitask, manage timelines, and work collaboratively.
  • Experience in a startup or fast-paced environment is a plus.

Preferred Skills:
  • Copywriting for social and email campaigns.
  • Exposure to paid social media advertising (Meta/TikTok).
  • Basic SEO knowledge.
  • Canva or Figma experience for light creative work.

Behavioral Competencies
  • Strong attention to detail and organization.
  • Proactive, self-motivated, and eager to learn.
  • Creative thinker with problem-solving capabilities.
  • Strong communication and collaboration skills.
  • Comfortable working under pressure and shifting priorities.

Company Industry

Department / Functional Area

Keywords

  • Marketing Specialist

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