Marketing Officer

Kallassi Group

Responsibilities:

• Conduct trade visits to increase market understanding, identify opportunities, set and recommend activation plans.
• Gather, analyze and interpret market information by executing market research, constant monitoring of market/segment developments, and structuring internal and external data to share with the sales & marketing teams.
• Monitor and report competitive brand activities such as pricing, promotions, merchandising activities, shelf agreements, and display changes.
• Follow-up on POS material process: ordering, tracking, training, logistics, distribution and deployment in the market.
• Develop and propose new ideas and plans for merchandising displays and point of sales material (stands, trays, belts etc.).
• Follow-up on targets with sales teams, receive and analyze the sales reports in order to take necessary action to improve targets.
• Make sure that each product has the ultimate distribution in the market, and the wider exposure.
• Make sure the brands and products are adequately organized and planned in the customers outlets in terms of quantities, types and areas.
• Enhance visibility of our products (planograms, stock level, merchandising, POSM placement etc.)
• Make sure of successful execution of planned activities and promos from idea generation to follow-up with suppliers, agencies and third parties, to finalizing internal forms and ensuring timely market roll outs.
• Follow-up on design legalities and adapting designs according to ministries regulations.
• Any other task as per management s request.