Marketing Manager- Performance

PayTech Group

JOB TITLE: Marketing Manager - Performance

TERM: 12 months (with potential for extension)

CLIENT LOCATION: Dubai, UAE

DIVISION: Marketing

REPORTS TO: Head of Marketing

RELEVANT EXPERIENCE: 6-8 years in digital marketing, performance marketing, or acquisition marketing, preferably in financial services or fintech

MANDATORY REQUIREMENTS**:

• Experience in campaign performance optimization and outbound marketing
• Familiarity with UAE banking regulations and credit card products
• Fluent in English; Arabic preferred
  
  
  

PURPOSE OF THE PROJECT

To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing, campaign execution, and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact, data- driven marketing initiatives.

Key Activities

Core Responsibilities And Accountabilities

• Execute and optimize digital marketing campaigns across Amazon and external channels
• Manage CBCC site merchandising calendar and campaign assets
• Collaborate with Amazon, Mastercard, and banking partners to align on acquisition strategies
• Analyze campaign performance and recommend improvements
• Support launch events and promotional campaigns
• Performance Marketing: Drive acquisition and engagement by tracking KPIs, managing budgets, running A/B tests, and executing targeted email and SMS campaigns using data-driven strategies.
• Site Merchandising: Manage Co-brand CC placements across Amazon UAE, coordinate asset delivery, maintain campaign timelines, and optimize content performance.
• Stakeholder Management: Collaborate with Amazon teams, Mastercard Advisors, and banking partners to align marketing goals and deliver timely performance updates.
  
  
  

KPIs

• Customer acquisition volume and cost per acquisition (CPA)
• Campaign ROI and conversion rates
• Engagement metrics (CTR, open rates, bounce rates)
• On-time delivery of campaign assets
• Uplift in cobrand CC visibility and application rates on Amazon
  
  
  

Knowledge And Experience

• Proven track record in digital and performance marketing
• Strong analytical and data interpretation skills
• Experience with marketing automation and CRM tools
• Familiarity with UAE financial services and regulatory landscape
• Ability to manage multiple stakeholders and projects simultaneously