Marketing Manager

Sifi

Role Overview:

We're looking for a dynamic Marketing Manager to lead SiFi's marketing initiatives across digital and physical channels. This role will be instrumental in further building our brand presence, driving growth, and delivering impactful campaigns that resonate with our audience.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with SiFi s growth goals.
  
• Lead, manage, and develop a high-performing marketing team, including copywriters, designers, and external vendors (where relevant).
  
• Drive digital marketing initiatives across all channels (paid and organic).
  
• Plan and execute SiFi's presence at major industry events (e.g., LEAP, Money 20/20).
  
• Define and implement a content strategy, including blog posts and thought leadership pieces to boost SEO.
  
• Develop and manage social media campaigns and email marketing initiatives.
  
• Create and maintain marketing materials that effectively communicate our value proposition (in both English and Arabic).
  
• Track and analyze marketing metrics to optimize campaign performance and ROI.
  
• Plan and execute company events.
  
• Manage marketing budget and ensure efficient resource allocation.
  
• Collaborate closely with the company leadership to align on goals and priorities.
  
• Manage PR and media relations initiatives, including press releases and media interactions.