Marketing Manager

AccorHotel

Development of the Hotel's Marketing Plan and Distribution Strategy.

• Identify business sources across all market segments and build strong relationships with them.
• Identify additional potential business sources for the Hotel's revenue and establish acquisition programs to maximize partnerships.
• Lead and manage the Hotel's marketing objectives.
• Analyze market changes and implement corrective programs and actions assigned from the Cluster Director of Marketing.
• Develop a comprehensive digital campaign and photographic library to enhance the hotel's and brand's recognition.
• Monitor total production and adjust activities, budget, segment coverage, and priorities as needed to achieve the hotel's objectives.
• Organize events and invite key influencers & media to promote the hotel and its outlets.
• Develop active communication and close collaboration with luxury partners, and other sales and marketing partners to gain insights and support.
• Execute online and offline campaigns to reach specific markets, along with any other programs or promotions that contribute to achieving the objectives outlined in the Hotel's Marketing Plan.
• Maintain a strong online and offline presence for the hotel in key markets.
• Leverage expertise, prior experience, and professional contacts to implement joint initiatives with other Group properties.
• Update guest and client profiles when preferences are identified, in order to personalize products and services, ensuring each stay is a memorable experience.
• Be familiar with the brand's sustainability ambitions and the hotel's initiatives for resource and environmental care, sharing these actions with clients, and promoting carbon footprint calculations in MICE proposals.
• Contribute to initiatives related to recycling and responsible waste management.